Charlotte Giblin - The marriage of Art and Business. How they can co-exist to challenge the regimented linear format of global business practice.

Interview with
Charlotte Giblin
Charlotte Giblin - The marriage of Art and Business. How they can co-exist to challenge the regimented linear format of global business practice.

Charlotte Giblin. Artist, Raconteur

Chatting to a creative who also uses her business brain to earn a living seems kind of out of sync.

Even more incredibly, our artist guest today approaches her creative output in a way that would ring more bells with a psychologist, business coach or mathematician than a highly EQ’d painter.

And perhaps that’s why Charlotte Giblin really is one out the box.

Eloquent, realistic, slightly left field but certainly no bohemian … we talk about Charlotte’s efforts to combine creative drive with financial nouse – and how giving in (but not up) can open the right doors to success.

You’ll need to take some time to listen to our chat because Charlotte’s a wonderful raconteur. She knows how to use words to back up her images; sees words as shields, olive branches,  weapons,  solutions, and looks at art as a vital method of social communication.

Using art as a form of social connection spanning any culture, age or governance “to change the world in a small way – away from the regimented linear format of global business practice” is one of Charlotte’s passions.

Sound a bit highfaluting? Not at all, in fact, Charlotte’s very grounded in her desire to use art as a catalyst in creating a better society.

That’s unusual; an artist who is truly involved with her ideal of how society could operate - a higher calling, esoteric?

Well, why not use art as a way of connecting with the world to make a difference, to flatten out demarcation prejudices and change the way the business world thinks?

Just having a chat about art around the office water cooler can open a whole new dialogue to solve any typical business issue facing corporates and SME’s today.

Art appreciation can shift boundaries of both people and systems; it’s a leveller, it narrows the gulf between baby boomers, millennials and generation X, Y and Z’s (AKA Centennials). And encouraging open discussion of art brings about differing opinions.

With discussion comes knowledge and perceptions can then change, offering u-turn opportunities (which in business can only be a good thing – humbling, progressive and courageous.)

But enough philosophising. If there’s one thing Charlotte is not, it’s a navel-gazer (a person who contemplates life inwardly). She’s a mover and a shaker and her profile has grown from decorator of commercially viable cartoon coffee mugs to renown art teacher, business presence and award-winning fine artist.    

How’d she do it?

“Stuff you, I know exactly where I’m going to go.”

Charlotte Giblin,

That’s the attitude which has exemplified Charlotte’s professional journey. Early on, she made a calculated decision to pursue art for income. The variance (lasting ten years) while making domestic pottery ware turned out to be her Achilles’ heel financially (work out your costings then price your product, not the other way round … and yes, there was plenty of groaning and eye-rolling but a girl's gotta figure these things out for herself!)

By default, her well-intentioned and holistic entrepreneurial approach, “I wanted to infiltrate people’s lives with a little bit of positive, happy Charlotte”, lead to a big wake-up call and brush with financial disaster.

And, strangely enough, to Charlotte becoming very employable.

So she picked up quality jobs in art admin and made money teaching and image-documenting her movements. But what about the pictures in her head banging on noisily about being let out for their story to be told?

The decision: to listen to her head and create works from the heart.

The result: instant commercial failure.

Her new pictures weren’t crowd-pleasers; they were provocative and thoughtful and not easy to have in a domestic environment, but:

“Success = accepting that I am no longer prepared to compromise what I want to do in my paintings. My painting is more for my creative development, for my technical development and for telling my own story.”

Charlotte Giblin,

Success was also about realising that she was already there, experiencing it.


The lessons:

  • Don’t spend years spent looking to achieve some distant goal instead of pursuing what you have as a business opportunity right under your nose
  • Let go and give in (but not up)
  • Understand how far you have come and how you’ve fought the battles
  • Be flexible and responsive to the needs of your clients
  • Think on your feet
  • Change your idealised perception of success and look at a values-oriented rather than linear business model
  • Break your life down into small chunks (a drawing technique Charlotte teaches her art students, too)
  • Be upfront about your mistakes and teach others how to circumnavigate them


Understand “that we are all the same, we all struggle with very similar issues especially in Western society. Art can bridge the divide by enabling a new way to communicate.

Charlotte Giblin,


Wise words and a revealing insight into Charlotte’s unique persona. And for people like me (Craig Oliver) who can’t draw a banana, there’s hope yet!

You can get in touch with Charlotte via her website:

Or on Facebook: Charlotte Giblin or @charlottegiblinart

Or Instagram


And if you need more help in moving your business from chaos to control visit Craig Oliver at

Or read the show notes from our other amazingly informative, inspirational and gritty podcasts at

So many insights, tips and ideas to be had! Just sit back, listen or read and learn.


Go on, smash through the glass ceiling and grow move your business from ordinary to extraordinary!


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