WE ALL KNOW ABOUT ONLINE SHOPPING BUT HOW ABOUT SUBSCRIPTION SHOPPING? HOLLY VANDENBERG HAS CREATED A NICHE MARKET IN THE SUBSCRIPTION BASED BUSINESS MODEL FOR APPAREL SHOPPING CALLED THE BERG CLUB. HOLLY IS NOW RIDING THE GLOBAL WAVE OF THIS GROWING METHOD OF CONSUMERISM AND TELLS US HOW PAYING A MONTHLY FEE TO HAVE AN ENTIRE OUTFIT DELIVERED TO YOUR DOOR IS BECOMING THE CONVENIENT PREFERENCE FOR MANY.
In this podcast we talk to her about how working fast and efficiently and not being afraid to change tack when challenged has allowed her business to grow from inception to success in just 12 short months.
“I will try it and if it doesn’t work I can stop it; and if it works I will just go ahead … constantly testing and learning … constantly wrong - then I get it right …!”
This flexible approach has encouraged Holly to launch her enterprise in the UK, then bring it back home to scale up in New Zealand. This retro strategy is not the norm for most businesses - listen to this podcast and find out why it worked for The Berg Club. We also hear how Holly’s mix of business acumen and gung-ho attitude allowed her to overcome preconceived ideas on the demographics of her customer base, then redirect her delivery to meet their needs.
And if you have ever wondered about the value of using ‘influencers’ to promote your business then listen up – you will be inspired!
Key philosophies I gleaned from Holly Vandenberg:
- Aim towards simplicity and satisfaction for your customers’ journey
- If the customer in your mind is the end game then naturally you are going to make money
- Getting your service right results in organic marketing
- Know your customers so they get exactly what they want
- Before going global research cultural differences in your customers’ habits.
“We’re not here to take over the world, just to make sure that as we grow we have the right processes in place that we’re not forgetting why we’re here - which is to help the customer.”
Holly Vandenberg, The Berg Club
And by the way, if you need more help in moving your business from chaos to control visit me, Craig Oliver at: http://www.theprojectguys.co.nz/
Or read the show notes from our other amazingly informative, inspirational and gritty podcasts at: https://www.talkingbetterbusiness.com/
So many insights, tips and ideas to be had! Just look back and learn, because having the right attitude and going global from day one may be the best move you can make.
Go on, smash through the glass ceiling and grow your business!