Justine Parsons . How she reignited the passion for her business by changing the business model that had being in place for 20yrs

Interview with
Justine Parsons
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Justine Parsons . How she reignited the passion for her business by changing the business model that had being in place for 20yrs

ARE YOU STRUGGLING TO STAY MOTIVATED IN YOUR BUSINESS? DO YOU NEED HELP TO REIGNITE THE FIRE IN YOUR BELLY? Our latest https://www.talkingbetterbusiness.com/ podcast interview with Justine Parsons from http://www.yourva.co.nz  tells you how to find your business mojo and go for gold!

THERE ARE TIMES THAT AS A BUSINESS OWNER YOU MIGHT FEEL THAT HAVING TO KEEP YOUR HEAD DOWN, BUM UP IS JUST NOT WHAT YOU SIGNED UP FOR. WORKING NIGHTS AND WEEKENDS CAN BE FINANCIALLY REWARDING, AND IF YOU ARE GETTING WHERE YOU WANT TO BE, THEN LIFE IS GOOD.

BUT WHAT IF YOUR PROFITABILITY HAS FLATLINED AND THE LONG HOURS ARE CREATING HAVOC WITH YOUR HEALTH AND RELATIONSHIPS? DON’T DESPAIR! LISTEN TO TODAY’S PODCAST AS WE TALK TO JUSTINE PARSONS OF YOURVA.CO.NZ, WHO EXPERIENCED A BREAKDOWN IN THE PASSION SHE ONCE HAD FOR HER BUSINESS - EVEN AFTER CELEBRATING ITS 19-YEAR MILESTONE IN 2017, WITH A STAFF OF 20 OUT-SOURCED SUBCONTRACTORS.

We hear how Justine was a business leader ahead of her time when she created Your VA in 2007, a future forward venture offering remote ‘virtual assistants’ to clients. Mostly secretarial back then, nowadays a VA service can encompass the full gamut of administration and managerial tasks able to be handled externally.

Having a VA to free up your valuable time and energy sounds like a Godsend for any business.

But a couple of years ago Justine found herself needing help, too. So, she did something very sensible: she took a break to reflect. Her aim was to free up headspace to regroup, pivot,  engage a coach  and seek advice on how to redesign the Your VA business model.

Our podcast lets Justine explain the changes she made:

A few were drastic (would you let some of your hard-earned clients go?), most were practical (number cracking on a spreadsheet). She recommends:

 

  • Take on a business coach to encourage and guide you. Justine used www.getitdonemum.com
  • Don’t be like the mechanic who never works on his own car!
  • Revisit your purpose, both personal and business - for Justine this was simple: to be happy but, “It’s a work in progress and I have my share of tears.”
  • Communicate your intentions and modus operandi with honesty and authenticity
  • Keep your staff and clients involved and happy to be part of the process
  • Sit down and face up to change: “Decide what to do to make change happen”.

Implementing change to regain the energy and pleasure of running your own business takes a bit of grit and comparing yourself with the successful social media façades that other businesses might push is not a good idea. Justine says not to be deceived - and not to be distracted by the many “shiny and costly practices others might be engaging with”. 

And the biggie: be thorough at grass level:

“Even if a sole trader; set up systems, processes, automation and templates as if you are already a multi-million-dollar company! It will save you from the speed wobbles as you up-scale.”

Justine Parsons,http://www.yourva.co.nz

A year down the track and Justine tells us how it has all panned out. Revenue is up but what about profits? How close is Justine to achieving her desired passive income?

But she’s enjoying the ride now and although “it’s not all roses and I still get clients emailing me … FFS! … and I feel sick” we reckon you should stay tuned and listen here if you need a plan to rediscover your business mojo.

Get in touch with Justine at  http://www.yourva.co.nz or email justine@yourva.co.nz

And by the way, if you need more help in moving your business from chaos to control visit me, Craig Oliver at: http://www.theprojectguys.co.nz/

Or read the show notes from our other amazingly informative, inspirational and gritty podcasts at: https://www.talkingbetterbusiness.com/

So many insights, tips and ideas to be had! Just look back, listen and learn, because changing tack to keep your mojo pumping might be the best thing you can do.

 

Go on, smash through the glass ceiling and grow your business into something remarkable

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