Wayne Dellow – The importance of understanding individual personalities and working styles in order to build high performing teams
Who understands the meaning of “personality profiling”? Of all the tools you can have in your business kit, this could be one you need the most.
Wayne Dellow is a business mentor and coach who helps businesses (both big and small) set relevant goals with the aim of circumnavigating blips to allow steady growth. He runs seminars, workshops and master classes and speaks at conferences all over New Zealand. Wayne reckons that undertaking personality profiling of your personnel is a crucial aspect to good business management.
If you run a business team or are looking to move jobs then this personality profiling technique or ‘DISC’ method can be used as a pathway to increase productivity and staff harmony - while lessening stress. Personality profiling lets you understand why people behave as they do, which enables a simpler recruitment process and the positioning of people at the job they are best suited to. The upshot of this is the creation of a peak-performing work force.
Sound too easy? It really is – a quick online 10-12-minute test can help your business gain clarity and momentum, simply by revealing the working style of your potential or existing workforce, then ensuring those people are doing the job that they can a) enjoy and b) excel in. So, understanding personalities means you can target tasks to a specific person, depending on his category, and know that impressive results will follow.
DISC puts personalities into four categories in order of strength:
• Dominance (how you deal with problems, assert yourself and control situations)
• Influence (how you deal with people, communicate and relate)
• Steadiness (temperament – patience, persistence, thoughtfulness)
• Compliance (how you approach and organise your activities, procedures and responsibilities)
Introverted vs extroverted; task oriented vs people oriented, are personality types most often recognised. The DISC profiling system goes deeper to indicate ‘big thinker/leadership’ traits vs ‘detail (check, check and double check), need time to process’ traits. When you get on board with personality profiling you can cut to the chase much faster to swing your business functionality into a positive zone – it’s that effective.
All commercial enterprises need professional help; being “in business” should not be a DIY experience! Ongoing communication with banks, accountants and solicitors, a sturdy business plan, strategies for product, pricing and paperwork, good relationships with staff and clients … it’s a challenging path which needs thought and commitment at grass root level.
The DISC system can add value to any company and perhaps should be an integral part, allowing you to jump start your business with happy, productive people - the foundation of success in any venture.